Free 411

Never pay for 411 again. This isn't new, but I just discovered it from digg. Call 1-800-FREE-411 for nationwide directory assistance absolutely free! How do they do it? If your calling to find a retailer, that they have a competing sponsor, they play a short 12 second ad before giving you the number. Would you rather spend $1.25, or listen to a short ad? No contest! Cool Service! Check it out!